Anyone who owns a business needs excellent sales page copy. This is at the heart of any marketing done for or by the business. A business that does not have an ongoing marketing strategy, especially an online business, is doomed to failure.
There are only two ways to have great copy written for your business:
- Write it yourself
- Hire someone else to write it for you
Even if you choose to hire someone else, you need to be able to tell the difference between so-so copy and copy that will bring new customers to your business.
If you choose to go into business as a copywriter yourself, there’s a lot of competition. In order to succeed, you need to develop world-class skills.
Content is King
On the internet “content is king.” The written word – whether a blog post, ad copy or video script – is profoundly significant in influencing a purchase decision. This has never been more true than for online sales where the consumer cannot touch, taste or smell the product.
Today there are more than 1 billion websites – approximately one for every seven people in the world. New websites go active every minute of every day. Each of those websites has content on it. Not all of those websites need copywriters, but the goal of a substantial number of those websites is to get leads or sales for a business or organization.
Yes, there’s a lot of competition for copywriting gigs, but there’s also a tremendous demand for those with the necessary skills.
Learning Copywriting at Ray Edwards Copywriting Academy
Copywriting is a skill that can be taught and learned. As is true with any skill, being taught by a master will be crucial for your own success. If you have the desire and work at it, you can become an excellent copywriter.
Ray Edwards Copywriting Academy is taught by Ray himself, a world-class copywriter. He breaks copywriting down into six elements with his “P.A.S.T.O.R.” system:
- P: Define the problem
- A: Amplify the consequences
- S: Offer a solution
- T: Show the transformation and offer testimony
- O: Make a compelling offer
- R: Ask for a response
To read an extensive review of Ray Edwards Copywriting Academy, visit Late Night Internet Marketing. Learn more and decide if this is for you. If you have any interest in copywriting or marketing, you owe it to yourself to take a look.